Beyoncé's hive doesn't thrive in MN, Times study finds

"Yes, but what must I do to win Mankato's love?" Beyoncé wonders quietly behind her smile.

"Yes, but what must I do to win Mankato's love?" Beyoncé wonders quietly behind her smile. Associated Press

Eminem is still mega-popular in the Iron Range. The Twin Cities are loyal to Kendrick Lamar. And no matter where you go in Minnesota, you’ll find fans of superstar DJ/Taylor Swift dumpee Calvin Harris.

But Beyoncé? Apparently much of Minnesota doesn't find her irreplaceable.

That’s just some of the info you might glean by glancing through the New York Times’ detailed infographic about America’s video viewing habits. In a feature called "What Music Do Americans Love the Most?" the Times analyzed YouTube viewer stats for 50 popular recording artists, and published colorful U.S. maps showing who watches which videos where. The darker the shading, the more popular that star's videos were in that region. For instance, here's Taylor Swift's map:


But let’s be honest, we only care about Minnesota, so here's what we can learn about our endlessly fascinating selves from the Times study.

First, in "no duh" news, Twin Cities residents are considerably less interested in bro-country superstar Luke Bryan than Minnesotans just about everywhere else in the state.

The further north you venture, the more popular Eminem is, with the upper reaches of the Iron Range a bruise-like deep purple of Slim Shady stans.

Calvin Harris is equally popular throughout just about every part of the state. So whether you’re in Bemidji or Marshall or Frogtown, “Seen that new Calvin Harris video?” is a question that will probably not make anyone hate you.

Down in the southern central part of Minnesota, folks are crazy about white SoundCloud rapper Post Malone.

And Beyoncé? Her map, alas, is dabbed with unsatisfying shades of pale pinks.


(Yesyesyesyesyes I know that YouTube views aren't the sole or maybe even the ideal metric for gauging popularity and that Beyoncé remains a very famous person who sells a lot of music, even in Minnesota. But please, feel free to explain either of these things to me at length in the comments if you didn't read past the headline.)

You can also type in a zip code on the Times feature and get a YouTube playlist reflecting your area's tastes. The Minneapolis playlist features Kendrick Lamar, J Cole, and Big Sean.

But enough about us -- let's talk about us. In its discussion of camera-shy pop belter Sia, the Times story says "her videos tend to be more popular in and around major metro areas like Minneapolis, Chicago and the Bay Area."

Well, well, well -- look who’s getting called a “major metro area” in the New York Times. Take that, Portland.

They must still be trying to make up for that "grape salad" fiasco.