Fresh sweat and stale popcorn aren't the most romantic smells in the world, and yet at pretty much every major sporting event you'll find these and one other thing: the Kiss Cam. That roving eye sees all sorts of couples sitting together, silently goading them into putting on a show for the Jumbotron. For one couple at a Gophers hockey game on Valentine's Day, the Kiss Cam turned out to be way more awkward than usual. In a YouTube video that's been viewed over 17 million times, Gophers fan Adam Martin came prepared with a sign to display as the camera lingered when he and the woman next to him refused to play along and kiss. What'd it say? "My sister." Carry on, guys.